MedTree Casestudy
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Introduction
MedTree is a multifaceted website, admin platform, and application designed to cater to the needs of health workers in Australia.
It serves as a comprehensive information hub, providing health news updates, extensive search functionalities, health alerts, job opportunities, events and training, health check calculators, a health market, peer-to-peer networking, and a platform for blogs and forums.
MedTree aims to empower health workers by providing them with a centralized resource for all their professional needs.
My Role
What
When
Where
Who
Category
Product Designer
Website & App
Dec'20 - May '21
Q1-Q2
Australia
AU Health workers
Target Audience
Health
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Problem Statement 🚩
Health workers in Australia face challenges in accessing relevant and up-to-date information, job opportunities, and networking platforms specific to their field. Existing resources often lack integration and fail to provide a holistic experience.
The lack of a centralized platform makes it difficult for health workers to stay informed, connect with peers, and find professional opportunities. MedTree aims to address these challenges by providing a comprehensive solution tailored to the specific needs of health workers.
Design Thinking:
A non-linear process 🪄
When working on this project I adopted the design thinking process.
It is a human-centered, iterative & non-linear process that designers or anyone can use to tackle problems.
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📕 For more information about design thinking, read this article by Interaction Design Foundation.
Research & Discovery 📝
To gain insights into the needs and pain points of health workers, extensive research was conducted through user interviews and questions. Some of them were like this.
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Key Findings 🔎
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Competitor Analysis 🎲
While there are existing platforms in the Australian healthcare industry, none of them provide the comprehensive range of features offered by MedTree as described in the prompt.
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User Persona 👨🏻👩🏻👧🏻👦🏻
Based on the research findings, user personas were developed to represent the target audience of MedTree:
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Persona 1 : Dr. Sarah Anderson
Empathy Map of Dr. Sarah Anderson
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Persona 2 : Nurse Mike Clarke
Empathy Map of Nurse Mike Clarke
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User Journey Map
Design Guide 🎨
This section includes, a design guide consist of Logos, Colors & Typography.
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Wireframes & Prototype 🖇️
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The section includes Wireframes, High-Fidelity visuals & Interactive prototypes for website, dashboard and mobile app.
User Interfaces 📱
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** These are not full app UIs, but will give idea of end product.
Usability Testing 🛠️
For the MedTree project, we employed a combination of remote moderated usability testing and in-person usability testing. The usability testing sessions were conducted with a diverse group of healthcare professionals, including doctors and nurses, who matched the target user personas identified earlier.
Results & Insights 📊
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During the usability testing sessions, we gathered valuable insights into the strengths and weaknesses of the MedTree platform. Here are some of the key findings: